The Broad



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LA's newest contemporary art museum, the Broad, is the public home for Eli and Edythe Broad's collection of 2,000 post-war works. The free museum, designed by Diller Scofidio + Renfro, has added yet another cultural anchor to Grand Avenue, joining the ranks of Walt Disney Concert Hall, REDCAT and MOCA.

The museum is an exciting addition to LA's roster of institutions, though it's not perfect. Its vault and veil design appear's much more opaque and heavier than it should, though the even, subdued light in the third floor galleries is pleasant. Its collection relies on relatively safe selections and high-priced gallery prizes. That said, visitors will definitely appreciate its encyclopedic survey of contemporary, complete with a handful of spectacle pieces.

Inside, the building is full of memorable characteristics: the long escalator shaft to the third floor, a window into the collection storage and an open floor gift shop dubbed the Shop. Outside, the museum's plaza features a lovely olive tree grove that sits in from of Otium, the museum's signature restaurant from French Laundry alum Timothy Hollingsworth.

The Broad opened with an inaugural exhibition featuring Jasper Johns, Cy Twombly, Barbara Kruger, Andy Warhol, Roy Lichtenstein, Keith Haring and more rockstars of the 20th century—plus a whole lot of Jeff Koons. Standout installations include Ragnar Kjartansson's beautiful nine-screen video piece "The Visitors" and an endless field of LEDs in Yayoi Kusama's "Infinity Mirrored Room."

Parking: $12 parking available
Opening Hours:

Mon: Closed;
Tue/Wed :11am-5pm;
Thu/Fri 11am-8pm;
Sat 10am-8pm;
Sun 10am-6pm;

Price: Free with reservation
221 S Grand Ave, Los Angeles, California, USA 90012
Phone: 213-232-6200